Craig Riley is launching two comprehensive digital marketing courses: the Rank & Rent Masterclass, a step-by-step system for building, ranking, and renting websites to local businesses for recurring passive income, and the AEO & GEO Certification, teaching how to optimise content to appear in AI-generated search results from ChatGPT, Gemini, Perplexity, and Google AI Overviews. Both courses are built entirely from 19+ years of hands-on experience across hundreds of real campaigns - not theory, not recycled advice, but proven strategies Craig uses in his own business today.
Learn from 19+ Years of Experience
There are hundreds of digital marketing courses online. Most are taught by people who read about it. Mine are taught by someone who's done it - for nearly two decades, across hundreds of projects, in competitive markets.
Every module is built from live campaigns I run in my own business. Every strategy has been tested, refined, and proven to generate measurable results. No filler content, no motivational padding - just the system, step by step.
Rank & Rent Masterclass
The complete, step-by-step system I use to build, rank, and rent websites to local businesses for recurring passive income. This isn't theory - it's the exact methodology I've refined over 10+ years and hundreds of rank and rent sites across plumbing, roofing, HVAC, legal, pest control, and more.
What you'll learn:
- Data-driven niche research: finding high-value niches with proven demand
- Market analysis: competition assessment, search volume, and revenue potential
- Building conversion-optimised websites that rank AND generate leads
- Local SEO mastery: citations, Google Business Profile, link building
- Content strategy for local dominance and topical authority
- Lead tracking, call recording, and proving ROI to tenants
- Finding and pitching tenants: scripts, objection handling, pricing
- Scaling from one site to a full portfolio of recurring revenue assets
Notify me when doors open:
AEO & GEO Certification
Learn how to get your brand recommended by AI. This course covers Answer Engine Optimisation (appearing in featured snippets, PAA, voice search) and Generative Engine Optimisation (appearing in ChatGPT, Gemini, Perplexity, and Google AI Overviews). The Full Search Stack methodology I've been developing for years, formalised into a teachable system.
What you'll learn:
- How AI search models work: training data, citations, and entity recognition
- Entity optimisation: building your knowledge graph presence
- Structured data mastery: FAQ, HowTo, Person, Organization schemas
- Answer blocks and content structuring for featured snippet extraction
- Content strategies that get cited by AI models
- Multi-platform presence: directories, Wikidata, Crunchbase, social signals
- AI visibility monitoring and measurement with real tools
- Advanced GEO techniques: competitive displacement and authority building
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Explore the Methodology
Rank & Rent Guide
Read my complete breakdown of the rank-and-rent model - the exact system I teach in the Masterclass.
SEO / AEO / GEO
Understand The Full Search Stack - the framework behind the AEO & GEO Certification course.
Chameleon Overlay
The WordPress overlay plugin I built for R&R operators. Covered in depth in the Masterclass.