Craig Riley provides free digital marketing tools designed to give businesses and marketers a competitive edge in modern search. The AI Visibility Checker analyses how your brand appears in AI-generated responses from ChatGPT, Gemini, Perplexity, and Google AI Overviews - showing you exactly what AI says about your business when potential customers ask. Additional tools for local SEO auditing and rank and rent niche analysis are in development.
Free Tools & Resources
I build tools because I use them myself. Every tool on this page either solves a problem I face in my own work or gives me a competitive advantage that I want to share.
The AI Visibility Checker is live and free - use it to see exactly what AI models say when someone asks about your brand. More tools are in development, each designed to give rank and rent practitioners and digital marketers a measurable edge.
My Tools
AI Visibility Checker
See exactly what ChatGPT, Gemini, and other AI models say when someone asks about your brand. This tool analyses your AI search presence and gives you actionable recommendations for improving your visibility in AI-generated responses. Essential for any business investing in GEO (Generative Engine Optimisation).
Try it freeLocal SEO Audit
A quick diagnostic of your local SEO fundamentals - Google Business Profile completeness, citation consistency, local keyword positioning, and Core Web Vitals. Identifies the gaps holding your local rankings back.
Rank & Rent Niche Finder
Data-driven niche analysis for rank and rent practitioners. Analyse search volume, competition density, average job values, and local business saturation to identify the most profitable niches and locations for your next rank and rent site.
Tools I Recommend
Ahrefs
My primary tool for backlink analysis, keyword research, competitive intelligence, and content gap analysis. I use Ahrefs daily across every project. If you can only afford one paid SEO tool, this is the one.
Google Search Console
Free and absolutely essential. The first place I check for every site I manage. Gives you real data on impressions, clicks, average position, and indexing issues straight from Google. No SEO toolkit is complete without it.
Screaming Frog
The best technical SEO crawler available. I use it to audit every rank and rent site before launch and every client site I take on. Finds broken links, duplicate content, missing meta tags, and crawl issues that silently kill rankings.