Craig Riley IS ZimNinja
I've spent 19 years in digital marketing - not reading about it, not teaching theory, but actually building websites that rank, generate leads, and make money.
I pioneered the Rank & Rent model before it had a name. I optimise for Google, ChatGPT, Gemini, and every AI search engine through what I call The Full Search Stack - SEO, AEO, and GEO combined. This site is my knowledge base, my proof of work, and your starting point for mastering modern search.
What I Specialise In
Each pillar below represents a decade or more of real-world experience distilled into actionable guides, tools, and courses. Click any card to go deep.
Real Results from Real Clients
“We went from 8 calls a week to over 30. Craig's rank and rent site dominates our area - we tried Google Ads before and burned through cash. This is a flat fee, predictable, and the quality of leads is significantly better because people trust an organic listing.”
David M.
Plumbing Business Owner
“Craig built a lead generation site for my area and it ranked on the first page within 4 months. I pay a fixed monthly rental and get a constant stream of enquiries. The ROI is unbelievable compared to what I was spending on paid advertising.”
Sarah K.
Real Estate Agent
“I was sceptical about renting a website - I'd been burned by SEO agencies before who talked a big game and delivered nothing. Craig actually showed me the site already ranking before I committed. More calls, bigger jobs, and I don't have to worry about marketing anymore.”
James T.
Roofing Contractor
Latest from the Blog
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How to Build a Rank and Rent Website from Scratch in 2026
I'll show you exactly how I build rank and rent websites from scratch in 2026-step-by-step strategies to generate passive income by ranking local sites and renting them to businesses.
Building Topical Authority: The SEO Strategy That Actually Works in 2026
Topical authority is the most reliable way to rank in 2026 - and the most reliable way to get cited by AI. Here is how to build it systematically, from someone who has been doing it for nearly two decades across hundreds of projects.
How Chameleon Overlay Works: The Rank & Rent Overlay Solution
An in-depth look at Chameleon Overlay - the WordPress overlay plugin I built for rank-and-rent businesses. Overlay client sites on your ranking pages while keeping your SEO power intact. No iframes, no redirects.
Ready to Dominate Search?
Whether you want to build a portfolio of rank and rent sites, master the full search stack, or get your brand recommended by AI - I've built the resources to get you there. Courses are launching soon.